Thu 13 Nov 2008
Windows Live makes second attempt at social networking
Posted by Jason T. under Facebook, Microsoft, Social Networks
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…and even fewer people care about it than when Windows 7 was announced. The Techland blog from Fortune today talked about the new face lift given to Windows Live social networking. Four years ago Microsoft tried its hand at social networking my releasing Windows Live “Spaces”. Spaces was a place to blog, share your photos, and do other generic social networking things. It was supposed to be something to drive large amounts of traffic and new users to the Windows Live platform which had recently relaunched (think MSN Messenger to “Live Messenger”). Spaces never really caught on, just as the whole of Windows Live hasn’t ever really caught on.
That being said, MS is going to make the new social networking service more like Facebook and have lots of status updates…which can integrated with a lot of other accounts you might have–allowing your status to be updated automagically when you write a blog post or a review or something.
I highly doubt that this service is going to take off like MS hopes. Granted it is possible for new social network sites to take off and make it big, but at this point Facebook is so ubiquitous that I feel the switching costs for most users are too high to try and bother switching over to the Live network. That being said, MS seems to be taking the approach of making the network more about providing status updates about what you’re doing on other sites. This could either be really great, or fail miserably. I suppose if they linked it to Facebook status updates it could be okay. But this service doesn’t seem to really bring anything new or innovative to the table. But then again…when was the last time MS did something new and innovative?
And you gotta love this:
“For its fiscal first quarter, which ended in September, Microsoft lost $480 million from its online unit. “We have to get great at the advertising business,” Hall said.
Hrm…they have to get great at the advertising business…isn’t that why they acquired aQuantive? One would think that $6 billion would go a long way towards being great at something….
