Thu 20 Nov 2008
This viral campaign makes me puke
Posted by Jason T. under Apple, Content, Hardware, Social Networks, User generated content, iPhone
No Comments
So I have two “WTF” factors for this post. One is Fred, the other is the ZipIt. There is this YouTube dude called Fred (his YouTube page) (or his home page). I just don’t get it. I don’t get it at all. I stumbled upon his blog post from Videogum, which talks about how Fred is now advertising for some bullshit my-first-Blackberry device called the ZipIt. Which he now uses in his craptastic videos.
If you haven’t watched anything from Fred, you can try watching Fred talk about his attempt to run for class president:
Now, I don’t usually swear online (hahah), but I really have to classify this in the What The Fuck category. I just…don’t….get it. Are 2.5 MILLION other people also viewing this video just for the What The Fuck factor? Judging by the comments, there are a ton of people who are either lying through their teeth, or genuinely think this kid is funny.
And i very much agree with the author of the Vidoegum post, Gabe, who says:
I think there are definitely a few things that I would totally buy after watching a Fred video, like noise-canceling headphones, or an industrial grade eye-shower, or a gun with one bullet in it.
I’m trying to think back to childhood…I know many of the things I liked growing up were probably stupid and lame and awful and unbearable if I were to watch them now (Pete will tell you that’s SeaQuest but I still stand by it)…but Fred? Really? Huh? Barney is forgivable because 3-year olds just don’t actually know what’s going on. But 14 year olds should have started to develop some kind of taste for the non-shittastic.
I wonder if Fred will really drive sales of the ZipIt. It has some “interesting” features. It’s an “All-in-one WiFi Messenger” which only costs $49.99, plus a $9.99/month service contract. You can chat with up to 99 friends at the same time. 99? Damn. It does “let u chat, control ur IM accounts, and set IM options.” What is good about it is that they let you send and receive text messages to other cell phones, and your parents will “luv” that there’s never any (why not “ne”??) overage charges or surprise fees. Built-in mini-SD card for showing off “ur favorite pics” (again, why not “ur fav pics”??). Interestingly you can listen to music and also stream live internet radio from “ur favorite stations.” ”How much do you <3 that?” I <3 that a lot.
So…this is almsot like a glorified pager. For $50 that’s really not that bad, and I suppose I’d much rather see parents buy this for their kids than an overpriced smartphone. I don’t really see this taking much market share away from mobile phones though. Kids are going to want to have gigabytes worth of songs. They’re going to want to surf the web. They’re going to want to make phone calls. They’re going to want to take pictures and send them via MMS. So while parents will be stuck with a heftier monthly bill, I don’t really see this product taking off, unless it’s with kids who aren’t quite at the point in their social lives where they’re wanting to talk on the phone all the time. And honestly I don’t think a 12 year old needs a) one of these, b) a mobile phone, or c) anything more than an iPod Shuffle.
Plus this device looks huge…definitely not hip and trendy at all. That being said, I almost want to buy stock in the company, because if even a fraction of Fred’s fans go out and buy this silly device, there’s big money to be made. Sadly, Fred is probably getting a decent chunk of money for this. Which is annoying. Just like the Kev Blaze video featuring Fred. Who the hell is Kev Blaze? And more importantly, how did “Fred” manage to get the username “Fred”. I suppose that means he should get some kind of “props”. But not from me.
Update: CNN gives a glimpse of who is behind Fred. Ending with “it’s really incredible…” I consider this to be…incredible yes…but I’m glad I haven’t rocketed to stardom this way.




