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Your doctor visit may one day be powered by Google, much like your internet searching.  As reported at eFluxMedia, Google is going to expand it’s IT business into the medical arena, starting with 1,500-10,000 patients at a clinic in Cleveland.Patients who opt-in will have their medical records transferred to Google.  The idea would be to allow patients better access to their medical information, something patients are increasingly interested in and encouraged by their HMOs to do.What’s not clear is what Google stands to gain from this service.  Will Google sift through your medical records ala Gmail and provide small little Google Ads targeted to your past and present ailments?  Will there be a built in search tool tailored to medical advice?  And if you don’t have time to go to the doctor can you open up your Google medical info service, type a question into the box, and hit the “I’m Feeling Lucky” button?It sounds a bit intrusive to me, but Microsoft has already rolled out a similar service (yes–MS beat Google to the punch with their HealthVault service).   


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Variety reports that Apple joined the likes of Ford, AT&T, and Coke to become a sponsor of the hit TV show American Idol.  The iPod will be the show’s official digital music player (and mine too!…??), and the iPhone will be the official handset.  I wish all of my, er, favorite shows would have official media players and phones so that I could make more informed buying decisions, but alas I’ll just have to leave it up to Fox to tell me what to think…er do…or buy.Already hugely successful and garnishing massive fees for advertising spots on the show, iTunes will provide yet another venue for fans to get their Idol fix.  Idol performances will be available for download through the iTunes music store–99 cents for performances from the top-24, and then $1.99 for those from the final 12 performers.  There will even be a pre-order option to have Idol performances automatically downloaded the day after they air.  Think automatic revenue stream!  It will be interesting to see what, if any, numbers they report as to how many downloads they sell this season.  


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OK, so the last time I checked, everyone loathed the big bad software giant in Redmond. After last week’s surprise unsolicited bid for Yahoo!, everyone is up in arms praising how sweet and amazing this deal will be. How much it will spur innovation. How it will help to stop the evil Google empire.

Um, when did Microsoft stop being the evil empire and Google take the crown?

I’ve got to hand it to the MS PR department. Last year they bought aQuantive and breezed through regulatory approval. But they threw a fit and complained on the hill when Google dared purchase DoubleClick.

Now with the Yahoo! bid people are singing the praises of how great this will be. How right it is. Microsoft is almost playing it off as if it will potentially be hurtful to them, but if they must do it to stop the evil machine of Google then they’ll do it for the public good, even if it means cannibalizing their own businesses.

Google of course is not sitting idly by. They’ve fired back with a response of their own. Sure it would mean a lot for search.  But it would also give MS a near monopoly on the free email services and instant messaging.

Yet to hear people like David Kirkpatrick, sr. editor at CNN, say this will drive innovation (see: “Why Microsoft’s Yahoo bid makes sense”) just makes no sense to me. I can’t recall the last time that Microsoft was *truly* innovative.  And innovation is driven by a market with a lot of competition.  Microsoft isn’t competing–it’s trying to just stay in the game.  And somehow I don’t see a lot of innovation coming out of a group with just two major players in it.  That being said, at least Yahoo! took steps to keep up with Google in making their online email system slicker, unlike Hotmail/Live.  And there’s even been rumblings of Google enabling other companies to come in and block Microsoft’s bid with a counter offer, just to keep Yahoo! a bit more “independent” if you will.

I slightly dread the power this combo would give MS over the Internet.  Yahoo! has some of the most-trafficked sites on the net.   I really don’t want a Vista-like experience to be brought to my browser.  “Are you sure you want to Google that?”  “You’ve clicked on the link to access your email.  Would you like to give yourself permission to access your email?”  Seriously?

And lastly, they’re going to spend $44.6 BILLION dollars on Yahoo! (not counting all of the legal fees, acquisition costs, marketing, integration, etc. etc.). And they’ve identified $1B in savings. WOW! A whole ONE billion?? With $44.6B you’d think you could throw some darts at a pile of startups and find two or three which could generate $1B for you. And investors can kiss that sweet giant dividend payout goodbye.

I think it really should be settled with an arm-wrestling contest between Bill Gates and Jerry Yang.  If Bill wins, MS gets Yahoo!  If Jerry wins, Yahoo! stays on it’s own, and gets to take a baseball bat to the Hotmail servers just for fun.


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Viacom announced today that they would not longer have their online ads served by DoubleClick, and have instead signed a 5-year deal to have their ads served by Microsoft on their recently acquired Atlas network. The deal represents another win for Microsoft in the online ad wars.

Viacom sued Google $1B due to copyrighted videos posted on Google’s YouTube site, while Google maintains it has complied by removing copyrighted materials once notified.


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Nielsen

Nielsen, a leading TV and online market analysis company today announced a  multi-year partnership with Google to provide greater demographic data to the Google TV Ads ad platform.

This will improve Google’s offering in the TV space by allowing them to provide more targeted and relevant ads, and help them to gain prominence outside of the online space they currently dominate.  It also provides the company another foothold in the advertising space against companies such as Microsoft and ValueClick.  The Google TV Ads program provides the same kind of online management system currently familiar to advertisers who use the AdWords program.   This makes it more enticing for advertisers to use Google as they can now reach a larger, as well as more targeted, audience both online and in traditional television media.  The two companies also hinted at potential further collaboration, but no specifics were given.


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