Archive for October, 2009
Monthly Archive
Friday, October 30th, 2009
Augmented Reality
While the technology might not be brand new (see GE’s ‘Plug Into the Smart Grid’ campaign from earlier this year) the December issue of Esquire magazine is bringing Augmented Reality to a much wider audience. All you have to do is look for Robert Downey Jr. sitting on top of a bar-code/crossword puzzle image and the rest [...]
No Comments » - Posted in Advertising, Gaming, Interactive by Jason D.
Thursday, October 22nd, 2009
Coming ‘Round
It’s been a while since I posted. Most of the year I’ve been suspiciously absent from IandB. Took a month off and got out of the country, heck out of the continent. Nothing like running away to Europe for a month to make you realize just how important it is to jump outside of your [...]