NBC has added ‘Sunday Night Football Extra’ to their website. It enables viewers to watch the games but also allows extras such as alternative camera angles. Hans Schroeder, NFL vice president of digital media, says the webcasts “provide a new level of interactivity, with fans getting to chose how they experience NFL games.” The webcasts are live only and not archived for later viewing. This might change in the future but at least NBC is getting this right unlike the way the Olympic coverage went. Giving the audience more options and more control should bring a new audience of viewers to the table. A younger crowd who might not have access to a tv but they do have a computer.


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