Figures just in from last week report that “Grand Theft Auto IV” has surged past “Halo 3″ and “Pirates of the Caribbean: At World’s End” to set the record for the biggest opening week of any entertainment product.”

Selling over six million units in the first week to gross over $500 million, ‘IV’ surpasses ‘Halo 3′ by $200 million. $310 million of it’s total gross came from the 3.6 million units sold on its opening day alone. It also helped that ‘IV’ was released on multiple platforms and not just Xbox 360 like ‘Halo 3′. While it’s hard to compare video game sales to the multiple windowed film format, it is easy to say that ‘POTC: AWE’ grossed a worldwide b.o. total of $960 million over a period of 19 weeks and ‘IV’ grossed over half that in one week.

I’m a big fan of the ‘Halo’ franchise as well as ‘Pirates’ but the GTA series is just not one I’ve been able to get excited about. Aside from the mature content, the style of game just isn’t my style. I don’t think Take-Two is really bothered by my lack of interest but it is interesting to see what content has brought about the ‘biggest opening week of any entertainment product’ ever.


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