Reuters has a story about how CinemaNow and Technicolor have “developed a new digital movie delivery platform to sell to online retailers and hardware companies.” The full press release and details can be found here. The highlight is:

Technocolor

“Under the new partnership, Technicolor and CinemaNow will provide a seamless, fully-integrated platform for the electronic delivery of movies, TV shows, music and software to consumers via a broadband Internet connection. This platform will include content encoding and encryption, digital rights management (DRM), hosting and storage, promotions and ad management, streaming or download delivery, order fulfillment, reporting, and forensics. This end-to-end delivery channel will utilize Technicolor’s purpose-built infrastructure and CinemaNow’s well-developed storefront and Media Manager application to facilitate new and exciting developments in electronic content distribution. “

This provides one more option for the future of content distribution by an innovating and fairly young brand with the well founded Technicolor that has been an integral part to the industry for many years now.  While I’m supportive of another venture into digital media and digital content delivery it seems to me that someone will prevail as the winner while the others fade away and my worry is we might lose out on some of the qualities that made them great. If iTune’s becomes the Best Buy of DVD buying we might lose out on some of the great technologies and advantages that using a company like Technicolor can offer. It’s the ground floor for these projects and time will allow front-runners to excel, I just hope the losers don’t just disappear but are incorporated with the winners.

CinemaNow


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