Variety reports that Apple joined the likes of Ford, AT&T, and Coke to become a sponsor of the hit TV show American Idol.  The iPod will be the show’s official digital music player (and mine too!…??), and the iPhone will be the official handset.  I wish all of my, er, favorite shows would have official media players and phones so that I could make more informed buying decisions, but alas I’ll just have to leave it up to Fox to tell me what to think…er do…or buy.Already hugely successful and garnishing massive fees for advertising spots on the show, iTunes will provide yet another venue for fans to get their Idol fix.  Idol performances will be available for download through the iTunes music store–99 cents for performances from the top-24, and then $1.99 for those from the final 12 performers.  There will even be a pre-order option to have Idol performances automatically downloaded the day after they air.  Think automatic revenue stream!  It will be interesting to see what, if any, numbers they report as to how many downloads they sell this season.  


Permalink  Trackback