Wed 19 Dec 2007
Viacom Takes Another Stab At Google
Posted by Jason T. under Advertising, Google, Microsoft
Viacom announced today that they would not longer have their online ads served by DoubleClick, and have instead signed a 5-year deal to have their ads served by Microsoft on their recently acquired Atlas network. The deal represents another win for Microsoft in the online ad wars.
Viacom sued Google $1B due to copyrighted videos posted on Google’s YouTube site, while Google maintains it has complied by removing copyrighted materials once notified.