Wed 19 Dec 2007
Viacom Takes Another Stab At Google
Posted by Jason T. under Advertising, Google, Microsoft
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Viacom announced today that they would not longer have their online ads served by DoubleClick, and have instead signed a 5-year deal to have their ads served by Microsoft on their recently acquired Atlas network. The deal represents another win for Microsoft in the online ad wars.
Viacom sued Google $1B due to copyrighted videos posted on Google’s YouTube site, while Google maintains it has complied by removing copyrighted materials once notified.