Here’s some news that might help bring my Disney stock out of its 52-week low. Not only did shows like ‘Dancing with the Stars’ and ‘Desperate Housewives’ help to unseat CBS from the ‘November Sweeps Week’ throne but, as reported earlier, ABC is also #1 of the major networks online. The alphabet beat out NBC’s 41% and not so surprisingly the 17% who said they go to YouTube for missed programming. The survey was conducted by Nielsen and comes at a time when digital viewer ship is getting more press than ever before (see strike). Only 25% said they had even watched an entire episode of a TV show online. Curiously no figure was listed for people who had watched only part of a TV show.

 

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In other somewhat related news. Hulu.com has gone hi-def. Universal provided five trailers/clips and 20thCentury Fox provided another 5. These HD clips are apparently ad free but I have yet to view one on my own. It is possible that  while trying to compete with the HD programming offered by ABC hulu is also using a similar ad campaign strategy and airing ads based on impressions only and not a set duration or they just want their hi-def content to be ad-free. Look for a full Hulu.com review before Christmas.


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