Nielsen

Nielsen, a leading TV and online market analysis company today announced a  multi-year partnership with Google to provide greater demographic data to the Google TV Ads ad platform.

This will improve Google’s offering in the TV space by allowing them to provide more targeted and relevant ads, and help them to gain prominence outside of the online space they currently dominate.  It also provides the company another foothold in the advertising space against companies such as Microsoft and ValueClick.  The Google TV Ads program provides the same kind of online management system currently familiar to advertisers who use the AdWords program.   This makes it more enticing for advertisers to use Google as they can now reach a larger, as well as more targeted, audience both online and in traditional television media.  The two companies also hinted at potential further collaboration, but no specifics were given.


Permalink  Trackback