Looking to join the likes of Google, Apple is joining the bidding for the wireless signals that will become available after the television analog/digital changeover of 2009.

Apple would be able to use these airwaves to deliver movies, television shows, music and more importantly phone services all on its own and at a faster rate than ordinary Wi-Fi. So much for partnering up with AT&T who Apple was “probably already frustrated with”, according to a former exec talking to BusinessWeek.

This good news comes as Peter Chernin with News Corp. makes the bold statement that the content creators should be the ones setting the price for digital content and not Apple. If Apple were to change their ways they might be able to lure NBC/Universal back, especially once they give up on hulu.com. iTunes clearly is the most accessible form to download paid digital content on the web. Nobody wants to go to a different website for each music or film studio to download content and there isn’t any way all of the companies are going to get together on their own.

We’ll have to wait to see how this one plays out. Google didn’t have much success with the airwaves, but Apple might come to the table with less stringent demands but it could change the way we recieve and view content once again.


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